Blogs

A search engine result consists of a title, description and URL. The URL that shows up is chosen by the search engines but can be influenced by how you link to your site. The other two pieces of information are also chosen by the search engines, but they can be influenced by using several different methods. Yahoo and MSN will usually use the meta description and title for your listing in the search result.

Google now automatically personalises search results. By default; people get different search results! One aspect of the personalisation algorithms is to look at where people go online and another is to study what people do online. Google Buzz affects both those things.