Google Expert - SEO, PPC and SEM

Very interesting video presenting evolution of Google Search in a short six minutes video - enjoy!

The incredibly fast pace at which information is propagated across the world today constantly increases demand for receiving most up to date search results.

Google engineers constantly strive to keep up with that constantly changing environment and have now introduced new changes to search algorithm.

Google has announced that their algorithm with “freshness” update is designed to provide us with the most up-to-date results able to determine fresh results for searches around recent events, latest topics, recurring event and frequent updates.

Google has announced on the 18th October that in order to protect personalised search results of users signed into Google.com decided to encrypt any visitors’ related data with SSL protocol stripping any useful data including keywords which has driven them to a website.

That means that any searches can only be seen by Google and the web browser itself but any third party including any tracking solution you may know can’t intercept the search and know what’s being searched on.
http://analytics.blogspot.com/2011/10/making-search-more-secure-accessin...

The change to SSL is in place now and will be fully released to everyone over the coming weeks.

What is means to SEOs?

I'm pretty sure you're absolutely sick of hearing about guest blogs now - heralded as the figurative bamboo to the Panda patrolling the Google pen, they are quickly building in popularity and everyone knows it. Especially the blog owners.

I’ve been doing guest blogging for a while now (since early ’10) and I’ve noticed a disconcerting rising trend in the number of times I am swerved to a sponsored post. Amongst the people I've been speaking to, there is a split opinion on the value of sponsored posts. Obviously, it's nice to actually have a link on a strong blog and, in many cases, you don't even have to write it - yet, in the grand scheme of things, this is a bought link. Blog owners don't just want good content now; they (understandably) want an income.

On the evening of May 26th, in the single biggest gathering of media and marketing services people in the North West, prestigious How-Do Awards 2011 were announced in various categories.
Over 500 people packed into The Point at Old Trafford Cricket Ground came to celebrate the achievements of various media, creative and digital agencies.
Lakestar Media came out on top in the SEO and PPC Agency category to claim their first ever award for the unbiased dynamic growth and customer services excellence.

About the Google Expert;

Google Expert is the highly experienced Google Adwords Expert and

SEO Google Expert is delighted to introduce new Bengt Wedemalm Ministry International website. Bengt Wedemalm is a dynamic preacher and pioneer. Born in 1961 and in ministry for 30 years, he is travelling extensively and has ministered in 60+ nations. Already in the beginning of the 80s he went into the former Eastern Bloc as one of the first pioneers proclaiming the good news of Jesus. God used Bengt in miraculous ways to open up closed nations (like Albania) and he was involved in planting churches in all the former communist countries. Also Bengt has been reaching out extensively to the Islamic nations; he loves and enjoys the challenge of a closed door.

Founder of Mahalo, Jason Calacanis announced today that he has cut about 10% of its staff due to traffic and revenue losses from the Farmer update. If there’s any recovery for Mahalo it will come too late for some employees.

Google has become aware that some genuine websites have been hurt by the recent algorithm update and is working to fix the problem already. Amit Singhal from Google, comments that the new algorithm’s effects are positive, but unfortunately “no algorithm is 100% accurate.” That obviously presents new challenge to all SEO experts.

Last week Google has announced changes to its search engine algorithm. According to many internet sources, the change it is going to affect more sites in a shorter time than normal.
Google wants provide original content of interest to readers and spamming pages would put up pages with content scraped (stolen) from other sites and present it as its own.
The change is designed to remove low-quality content from its top search results. That means that content farms may be the primary target here.

To figure out who was hit and who gained it’s worthwhile to read a great recent article by Danny Sullivan at Search Engine Land

Fight for the top positions in the Google’s organic search results can turn nasty for the companies which use unethical black-hat SEO techniques .

In the cut throat retail environment it’s no surprise that some companies are tempted to abuse the system. Securing a position at the top of the first page of Google’s SERPs for any specific business or product related term may mean huge spike in revenue from online sales for the business.

Google takes its search rankings very seriously and when companies violate or abuse the rules, it isn't long before they suffer the consequences.

SearchReviews has just launched a search engine with more than 40 million reviews in its system. Company plans to increase that number to 100 million reviews by the end of 2011.

SearchReviews currently cover about four million products and come from more than a thousand sites including of course likes such as TripAdvisor, Amazon, Zappos and etc.
Will SEM and SEO Experts benefit from SearchReviews? Let’s look at some facts below.

SearchReviews appears to have the largest searchable database of strictly review content anywhere.