Mobile SEO

Since 2009, Google has been serious about creating a friendly mobile user experience. They reasoned that smartphone users are a significant and fast growing segment of internet users, and therefore Google want to deliver positive experiences of the web and all webmasters should do the same.

Why make a website mobile-friendly?

Quite simply, users who visit your desktop website also need to be able to easily
read, navigate and find the information they want on your mobile website. As Google says, your mobile website should provide an equally good user experience to mobile and desktop users.

Quick guide to mobile compliance

Below, we’ve listed top things you should consider when moving or optimising for mobile.

A. Select mobile configuration

Google recommends responsive design, however it recognises three different configurations for building mobile sites;

    Responsive design
    Dynamic serving
    Mobile URLs

B. Customise your website software

Some site owners completely build their own website from scratch, whereas others may use an existing software package from a company like WordPress, Drupal, or Joomla. When using existing website software, the site owner doesn’t build the whole site by creating code, style sheets and scripts, but only provides the content (such as photos, images, and text).

Google already provides substantial amount of guidance for the following platforms;

    WordPress
    Joomla
    Drupal
    Blogger
    vBulletin
    Tumblr
    DataLife Engine
    Magento
    Prestashop
    Bitrix

C. Verify mobile friendliness

Mobile friendliness can be verified using tools provided by Google, such as the mobile friendly test

Some of the common mistakes:

    Blocked JavaScript, CSS and image files
    Unplayable content
    Faulty redirects
    Mobile-only 404s
    App download interstitials
    Irrelevant cross-links
    Slow mobile pages

D. Tell Google

Making sure that Google understands your mobile configuration is essential to how your website will rank in Google. Depending on the mobile solution chosen (responsive, dynamic, and separate urls), varied solutions can be applied in order to ensure Google recognises your website as actually being mobile.

E. Optimise

Optimisation of the mobile site is crucial in order to ensure your business receives maximum benefit and recognition for your effort. One of the most important and overlooked factors of optimisation is mobile page speed.As indicated by Google, page speed is a ranking factor and speed is most important for mobile.

Leave a Reply