Web Analytics

Web analytics packages are essential for getting most out of your investment into search engine marketing.

Web analytics packages will help you:
• Drive sales and build revenue
• Increase effectiveness of PPC, SEO, display advertising and email campaigns
• Analyze ROI of your campaigns and channels
• Understand how to acquire and convert customers
• Improve usability and architecture of your website
• Improve customer retention and understand how customers interact with your website
• Make better business decisions

I encourage you to view this presentation by Avinash Kaushik, author of “Web Analytics: An Hour a Day” which should make you aware why web analytics can transform your business.

There are two top free web analytics solutions worth considering:

1.Google Web Analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Google Analytics makes it easy to turn page views into profits. And when used with other products in the Google ecosystem—including AdWords, AdSense, Website Optimizer, Webmaster Tools and others—it’s easy to gain insights across marketing activities.

For more information visit Google Web Analytics website

There is also another free and flexible alternative to the Google Analytics:

2.Yahoo Web Analytics

Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems to provide a free full featured enterprise analytics solution which also now provides insight into the demographics and category interests of your website visitors. Powerful and flexible dashboards, segmentation tools, and campaign management features make it faster and easier for online marketers and website designers to learn about and align with each audience.

For more information visit Yahoo! Web Analytics website

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