What is a search engine?
Search engines are tool designed to search for information on the World Wide Web. They help users find web pages, information, images, news etc. on any given subject. They index web pages in databases and list them in the search results in order of ‘relevancy’ (to the search query).
Most popular search engines are Google, Yahoo, Bing (MSN), Ask. Additionally there are hundreds if smaller, country specific search engines. People has been increasingly search engines to find websites (like yours). Search engines and properly executed search engine marketing can be powerful allies in your battle to attract relevant visitors to your website.
How do search engines work?
Search engines are highly automated creations. They use software programs known as ‘robots’ (or ‘spiders’, or ‘crawlers’) to surf the internet in search of content relevant to submitted search query. Search engines are designed to follow links and “understand” web pages across the web. With that in mind the importance of quality links from quality sites in ubiased in aiding and elevating your pages in search rankings.
Why do people use search engines?
People want information – and they want it fast. That is why search engines are becoming more and more popular. So far the most trusted search engine is Google. Google constantly strives to provide you with highly relevant search results pages in a fraction of a second and that is why majority of web users choose it.
It has been also observed that people use search engines (and the browser toolbars they provide) as a quick way of navigating to their favourite sites.
That is why making sure that your website ranks well within search engines can make or brake your website popularity or your business model.