Google Expert

Whether you are a seasoned marketer or simply just search for information about how internet and search engine marketing works I am sure you will find my website and following topics useful:

What is Search Engine Marketing?

Search Engine Marketing (Internet Marketing) is also referred to as Search Marketing or SEM. Search Engine Marketing is about using search engines like Google to attract visitors or customers to your website. Read more on search engine marketing.

"Advertisers spent £1.69bn on search engine advertising in the UK in 2007, an increase of 45% on 2006. [Source: Efficient Frontier, May 2008]"

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What is a Search Engine?

Search engines are tool designed to search for information on the World Wide Web. They help users find web pages, information, images, news etc. on any given subject. Read more on search engines.

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Pay Per Click - Paid Search

Pay per click (PPC) advertising allows you to pay to have your ad listed on the major search engines. They are the sponsored links you might see when you perform a search in a search engine. Read more on pay per click.
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Search Engine Optimisation

Search engine optimization (SEO) is about increasing web traffic and conversions, making your product, services or brand visible on search engines by ranking high in the search engine results pages. Read more on search engine optimisation.

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Which is better? Paid or organic search?

Both have their own strengths and weaknesses and they do differ a lot. However, mixed properly they can create a dynamic duo, contributing greatly to your marketing strategy.

Organic search is essentially free – you don’t pay for clicks, but you will need to invest time and money to improve your website, write relevant content and build quality links. All above is time consuming and should be treated as a long term strategy.

However focusing on pay per click paid search can provide you with a high visibility quite rapidly. It’s a great tool for promoting campaign pages. Paid search should also be used to plug gaps in search engine optimisation strategy, where your page rank low for chosen keyword or phrases.