Mobile friendliness a ranking factor

As part of the mobile market’s evolution, Google recently announced changes to their SEO ranking algorithm that significantly improves the experience of using the web on smartphones.

The goal of these changes: to improve search results for smartphone-friendly websites and penalise sites that make mobile browsing difficult.

Big news: Expected Algorithmic update – April 21

Google has announced two major developments, regarding mobile friendly search results, in their Webmaster Central Blog.

1. Mobile-friendliness as a ranking signal

This update will definitely shake many webmasters;

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

2. More relevant app content in search results

Second announcement was focused on how Google includes and cross references app content in the SERPs;

It’s important to know that, moving forward, Google will be using mobile friendliness as a stronger ranking factor that will “significantly” affect rankings worldwide.Good news is that Google provides test which will analyse a URL (any given page of your site) and report if the page has a mobile-friendly design.

You can find more information regarding mobile SEO in dedicated section on this site.

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