Google Penguin 2.1 spam filtering algorithm update now live

Google’s is seriously busy this month. We all still try to get our heads around the recent new Google “engine” Hummingbird and now we get confirmed update to this new algorithm already.

If you are not familiar with what Hummingbird algorithm is, I encourage you to read my previous post – http://www.googlexpert.co.uk/google_hummingbird_algorithm
Head of webspam Mutt Cutts has confirmed launch of the new update on the 4th of October and indicated that roughly 1% of searches will be affected.

Penguin 2.1 is another evolution of Penguin 2.0 which has caused major shift in the whole SEO industry by targeting spammy backlink profiles including paid links and black hat SEO tactics.

If you have already been hit by Penguin 2.0 and taken actions to remove and disavow part of your backlink profile this week make sure you’ll pay close attention to your rankings. You may either see improvements or further drops driven by this recent update.

Here you can find more information on what the Penguin update is – http://googlewebmastercentral.blogspot.co.uk/2012/04/another-step-to-reward-high-quality.html

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