Google Adwords Expert (Google Adwords Pay Per Click )

What is Pay Per Click - Paid Search?

Pay per click (PPC) is identified as Paid Listings, Sponsored Links, Sponsored Listings. In Google they appear at the top or on the right of the search results pages.

Paid search unlike search engine optimisation (SEO) can be described essentially as buying text, image, video or mobile adverts in search engines like Google, Yahoo!, Bing (MSN). PPC involves process of automated bidding on ‘search queries’.
Size of your budget will determine here how much you are able to pay for a specific search term. It’s “be or not to be” in paid search listings. Here the highest bidder gets the highest position (may vary in Google due to page quality score system).

Paid search is a rapid and guaranteed way to get to the top of SERPs (Search Engine Results Pages) for any desired keyword or key phrase. Virtually in a couple of hours time campaign may be set up and live in Google.

Why does paid search matter?

• Worldwide companies spend billions on paid search
• High return on investment
• Full real time control over your campaigns
• Strong branding impact
• Spending to increase in 2010 and beyond as recession has only fuelled online competition